About Us

At Vitanova, we believe that age is just a number and that vitality can be nurtured at every stage of life. Our mission is to help people over 50 live their best, healthiest lives by providing high-quality health and beauty solutions tailored to their individual needs. From supplements that boost energy and improve joint health to skincare products that add radiance and rejuvenate mature skin, we're here to support you on your journey to a vibrant, confident self.

Our Story

Vitanova was founded with a simple goal: to help people face ageing with strength, beauty and confidence. We understand that our bodies and skin have different care needs as we age, so we have developed a range of products that address the specific health and beauty needs of the 50+ generation. Our team of experts combines the latest scientific findings with high-quality, natural ingredients to create effective solutions that deliver real results.

Why Vitanova?

What sets Vitanova apart is our commitment to holistic wellbeing. We believe that health and beauty are closely linked and that true vitality depends on feeling good both inside and out. Our health products are designed to improve overall wellbeing – from strengthening the immune system to supporting joint function – while our beauty products aim to enhance your natural radiance and restore youthful freshness to your skin.

We pride ourselves on using only the best, safe ingredients and place great importance on transparency and quality. Each product is thoroughly tested to ensure it meets our high standards because your health and satisfaction are our top priority.

Our promise

At Vitanova, we are more than just a brand - we are your partner on your journey to greater well-being. Whether you want to increase your energy, improve your skin or simply feel more confident in your everyday life - we are here to support you at every stage. Aging is a beautiful process and with the right care and support, it is possible to age with grace, health and confidence. That is the promise of Vitanova.

Our mission

It is our passion to provide products that combine the best of science and nature. Our health products are carefully crafted with high-quality, safe ingredients to support joint health, increase energy and improve overall well-being. Our skincare range is also designed to nourish and rejuvenate aging skin, giving it a radiant and youthful appearance.